LIFECYCLE MANAGEMENT EFFICIENCY STRATEGIES FOR THE NEXT DECADE

Credit card portfolios are not static. They require proactive account management in order to drive profitability and manage losses. Strategies are implemented to influence customer behavior and must have a defined, measurable goal to drive the success of the strategy.  The panel will discuss new ways in which to maximize their effectiveness into the next decade and ensure best practices for test strategies including small group testing, outcome evaluation against a control group, working jointly with marketing and operations, and how to identify the overall financial impact, timing and required execution timeframe to achieve results, strategies can be executed across the entire credit lifecycle.