YOUTH APPEAL: "These are people that don't have established banking relationships. They're used to doing everything in mobile," said David Nelms, the CEO of Discover, which lacks a branch network.
CCR - Credit Card
Discover Targets College Students in Search for New Customers
JUL 24, 2014 11:45am ET
The credit card issuer is looking to build its campus business at a time when other banks' relationships with college and universities are facing regulatory threats.
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